The Challenge

Righteous had a very slow, outdated website that wasn’t being utilized as an effective marketing tool. The design and copy were inconsistent wasn’t resonating with their target market. In fact, the website wasn’t even being optimized for SEO or local search, and many pages weren’t even showing up in the major search engines. 

To add to this, there were many speed issues and page loads were constantly in excess of 30 seconds.

The Solution

I first focused on the loading issues and page speed of the current site. I performed a site audit and made recommendations, and then performed the implementation. The load times dropped from 30+ seconds to under 2 seconds.

After performing the optimizations, I designed a new website that was focused on user experience and conversions. The new design is engaging and speaks to their target customer. Updating the copy on each page was an extremely important aspect of the website refresh.

Last but not least, I performed 100+ optimizations for on-page SEO and optimized Google and Bing business listings.