Rose City Vintage
Case Study
Update the identity of the brand and create a digital user experience that matches the modern yet vintage vibe the brand wanted to portray.
A new logo, ecommerce site and social marketing materials to reflect a playful, chic vibe for everyday women who are looking for affordable, stylish vintage and vintage-inspired fashion.
Strategy
Messaging
Branding and Identity Design
Web Design and Development
Email Templates
Web Design
I used a mobile first approach when doing the mockup, so opted for a centered logo with search on the left and account links on the right. This would scale seamlessly to mobile and would not confuse the user if they switch devices. Full-width imagery is used to showcase products and style inspirations.
Web Development
The default Magento responsive theme was used as the base them since it followed most ecommerce best practices for layout, user flow, and design. I then tweaked it and altered the design to match the design/style that I created.
The website scales fluidly between mobile, tablet, and deskop.
